ViaNoveo offers one of the very few well-equiped methods dedicated to innovation and accessible via a software tool!

Thanks to our collaborative software ViaDesigner, the only one integrating ISMA360® Method (Innovation Systemic Marketing Analysis), we provide tools for approaching in a relevant way the problems of launching an innovation.

Innovation = complexity + uncertainty

How to sell a solution which does not exist yet, on a market you don’t know yet, for customers you don’t know and users who have not yet realized that they had a badly or unsatisfied need?

Keeping in mind that one product only out of 3000 ideas represents a success story, innovation means exposure to uncertainty and complexity directly related with a new and still unknown market. Thus how to apprehend and understand intangibles such as a market which does not exist yet?

ViaNoveo intervenes by providing a methodological approach and solutions adapted to innovators and to mentors who coach them in order to answer this crucial question.

As regards the quantity of data being considered, our mission is to help you to break up this complex and uncertain system through a unique systemic process which will enable you to define your market access strategy step by step.

ISMA360® Skema Business School – Author Dominique Vian