A collaborative software to help define your strategy 
ViaNoveo provides ViaDesigner, an internet software ready to use, collaborative, iterative and multifunctional.
Focused on the relevance of market access strategy, our solution makes it possible to validate the relevance and the feasibility of an innovation.
It fits naturally in the use continuity of participative solutions for innovation or all types of creativity actions generating the production of new ideas and thus the question of their market access.
Modular and adaptable, ViaDesigner offers a huge flexibility to the user in the way of integrating it into the existing innovation management process.
ViaDesigner is the only systemic software tool which integrates the Method ISMA360® (Innovation Systemic Marketing Analysis) in its globality and has exclusive rights on it.
ISMA360®*: the only Systemic Method to lead an Innovation onto the Market
Innovating is a complex and uncertain process complex and the best way of approaching it is to break it up. Here is what the Method ISMA360® offers: both structured study of the market and functional analysis to identify the reachable segmants at T moment.
Origin of the ISMA360® Method
ISMA360® Method was created in 2004 by Dominique Vian, Professor at Skema Business School, whereas he was Consultant at the “Centre Entreprenarial Innovation High Tech” of SKEMA Business School (in the past CERAM) in Sophia Antipolis.
It is while accompanying by entrepreneurs carrying innovating projects that Dominique Vian, Information Systems Engineer, had the intuition of a systemic method specific to market access for innovations. Thus was born the Method ISMA360® whose acronym means “Innovation Systemic Marketing Analysis”. He then carried out a doctorate on the topic. Since then, Dominique Vian has been pursuing his research and supporting the method’s deployment.
Taking into account the 3 main parts of the method and its 5 steps, ViaDesigner, such as a connecting thread of the reflection, integrates, connects and structures the 20 variables the innovator has to analyze.
The methodological process guides the innovator step by step and helps him identify, organize and rationalize information within range, at every moment.
The production of operational dashboards then makes it possible to exchange and act around the project.
The Method integrated with ViaDesigner software is a collaborative solution for innovators’ advisers or for project managers and a tool of decision-making for innovators themselves.
*ISMA360® – ©Skema Business School – Author Dominique Vian
