A methodical coaching of any kind of innovation project during the key steps of structuring

Do you daily coach innovators in their strategic reflection? Increase your expertise in the field of Innovation and become one of the ISMA360® Certified Expert.

You work for a valorization unit, an incubator, a high-tech center or a Pole of competitiveness: the added-value of ISMA360® Method and its application through our ViaDesigner software has been identified and used from the very beginning by structures such as yours.

“Using the ViaDesigner solution and the method helps me to work from an intuitive mode to an objective mode when coaching entrepreneurs. I was looking for a method dedicated to the crucial market access strategy question and I finally found it!” - Vincent Borel – Chargé d’affaires – Languedoc Roussillon Incubation (LRI) – Montpellier (France)

Our solutions are an undeniable leverage  for the chargés d’affaires because they rpresent a tool of professionalization in the mentoring of entrepreneurs who carry out an innovation project.

ViaDesigner solutions represent an added-value not only for you but also for the entrepreneurs you coach:

• Professionalizing  in the field of Innovation Strategic Marketing
  The guarantee of a recognized know-how acquisition and directly operational
• Being ensured to accurately understand the projects
  Agreeing on an understandable semantics by all the persons being concerned
• Exchanging with other chargés d’affaires about the project
  Creating synergies within the team and take advantage of the different points of view sharing
• Following the projects throughout their evolution
  Integrating permanently new information and thus ensuring a strategic analysis by iteration
• Being part of the Certified Club
  Creating synergies between certified coaching structures so you can share good practices when working on the same projects
• Driving your activity evolution by getting more operationalBeing involved in the strategic reflection of the entrepreneur and help him make decisions
• Encouraging the entrepreneur act
  Coaching the entrepreneur so he becomes aware of exploitable information and missing information in order to increase his market comprehension

“Using ViaDesigner and ISMA360® Method is very reassuring. We understand better where we are going and then go straight to the point. In a very operational way, this approach has enabled us to better exchange between marketers and technicians so we can reach a shared vision of our roadmap and identify very precisely all of the actors who have to be considered during the deployment on the market.” - Frederic Desmoulins – Carster – Incubated with LRI